Happy Tuesday, and welcome to another Affiliate Pulse!
It’s a big week at Hello Partner HQ, and we’ve got some exciting announcements about our upcoming events you won’t want to miss.
First, some good news 🥁
The deadline for USPA submissions has been extended.
You now have until 9th March 2026 to submit, and we’ve brought in the experts to give you the skinny on how to make your submission a success. More on that below…
But the good news doesn’t stop there. Level Up is coming to Bristol, the heart of Hello Partner.
This jam-packed event features five stellar workshops covering everything from cracking LinkedIn and vibe coding, to relationship management and leadership skills – plus a secret sixth soon to be announced 🤫.
Tickets are selling fast, so grab yours while you can!
Now, without further ado, let’s get on with the news.
In today's newsletter:
- Pick of the day: ‘It Strengthened Our Credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
- Trending: Onetag Acquires Adtech Aryel for Creative Integration
- Industry Insight: Credibility > Currency
Pick of the day
‘It Strengthened Our Credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
As the USPA submission deadline crawls ever closer, Jeremy Aaronson, Chief Revenue Officer (CRO) at Upsellit, walks through what the company’s 2025 win meant for the team and his top tips for a successful USPA submission.
And while a USPA win can catalyse company success, the submission process itself can be valuable for getting inside your brand and evaluating why campaigns work.
“Treat it as a learning exercise each year. Refining your entry helps you better understand your own impact and pushes your work to higher standards,” says Jeremy Aaronson.
Trending
What's hot on Hello Partner right now
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange amidst industry ROI pressure.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves.
PI LIVE Hosted Meetings are back this year to connect you with the right people at the right time to help you and your campaigns thrive.
With pre-qualified partners, you’ll be matched with experts you want to meet who have the specific tools to solve your challenges.
Plus, brands that apply for the Hosted Meetings Programme receive a complimentary VIP pass and up to £450 to cover their travel and accommodation costs.
Industry Insight
Stay at the top of your game
Affiliate is changing: it’s no longer transactional, it’s relational, says Noa Greene.
Conversation and recommendations in closed communities are propelling buyer journeys forward, and that means community-building is key.
“I often talk about sustainability as a relational ethic, the idea that our systems should reflect our interdependence. Affiliate marketing, in its more evolved form, reflects that same principle,” Noa explains.
In this form, affiliate understands that people trust people more than brands, communities take precedence over impressions, and credibility builds over time.
No longer are consumers just “passive endpoints,” but instead, participants.
“When affiliate marketing is grounded in community, it becomes a tool for connection rather than just conversion,” she added. “Marketing, rooted in human relationship, that is the future.”
Amusing Affiliates
Jobs
Company: Acceleration Partners
Location: Berlin, Germany
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Until next time,
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Madaline Dunn Community Editor Email me Connect with me on LinkedIn |
