TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Madaline Dunn
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Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
🤦🏻♀️ChatGPT Purchase Was Never Going to Work, Argue Industry Experts
Plus, Alexander Feist shares the secret to successfully scaling affiliate globally.
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
