YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features
YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
TikTok’s New Coin App Uses Rewards to Increase User Engagement
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands
India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover
Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.
Monthly Top Line – March 2024
All the latest hires, movers, shakers, and mergers from the last month, keeping you up to date with the partnership space.
Podcast Creators Lead the Way as Online Audio Usage Hits New Record
A new survey reveals record-breaking highs in both online audio and podcast consumption among Americans, reflecting a dynamic shift in media preferences across demographics and platforms.
