TikTok Search to be Enhanced by Featured Snippets
As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
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Snapchat Partners With Rockerbox to Provide Performance Marketing Insights
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
Instagram Expands Creator Marketplace API for Brands and Influencer Agencies
Instagram is expanding its creator marketplace via API, will this make it easier for brands and creators to connect and build partnerships?
Unlocking the Power of Sustainability in Partnership Marketing
Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.
Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?
Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard
The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.
