Newsdesk - Hello Partner (Page 4)

New Industry Toolbar Standard Proposed by the PMA

From 1st September, PMA members will be invited to vote on the standard. If approved, the standard will take effect from January 1, 2027.

By Newsdesk

/ 20 Aug 2026

New Industry Toolbar Standard Proposed by the PMA

From Always-On to Always Authentic: How Brands Leverage Partner Marketing to Scale Creator Campaigns

In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging

By Newsdesk

/ 20 Aug 2026

Licence to Influence: How We Built the Creator Campaign Behind 007 First Light

At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global

By Newsdesk

/ 20 Aug 2026

Unlock Brand Deals on YouTube – Inside a Successful Brand Deal

YouTube is the biggest opportunity for brand deals. Learn how to unlock brand deals on YouTube. This session features a deep dive into a successful real-world case study. Join

By Newsdesk

/ 20 Aug 2026

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

How Do Brands Navigate a Vast Agency Ecosystem?

According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.

By Newsdesk

/ 18 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

Shoppers who place trust in AI are six times more likely to value and trust creators, new research suggests.

By Newsdesk

/ 17 Aug 2026

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

As Shoppers Cut Back on Non-essentials, Brand Competition Heats Up in Golden Quarter

While shoppers are expected to spend £17.9bn in the Golden Quarter, 71% are cutting back on non-essentials.

By Newsdesk

/ 14 Aug 2026

Top 10 Lessons for Building a Marketing Growth Engine

This talk from Danny Mahon distils 10 truths which build a foundation for growth, with real examples, sharp insights, some failures, and a reminder that marketing fundamentals still win.

By Newsdesk

/ 13 Aug 2026

Top 10 Lessons for Building a Marketing Growth Engine

Getting started on Twitch

Josh Bloom will host a creator-focused session on how creators can get started on Twitch, build community, and bring their existing content and audience into a live, interactive format.

By Newsdesk

/ 13 Aug 2026

Get Shopping with YouTube | The Future of YouTube Shopping

In this session, Rajarshi Lahiri, Head of Creator Partnerships at YouTube UK & Ireland will discuss the future of YouTube Shopping. Join us to discover how to leverage major new

By Newsdesk

/ 13 Aug 2026

Get Shopping with YouTube | The Future of YouTube Shopping