Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs

Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.

By Newsdesk

/ 26 Feb 2026

‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs

Chair's Welcome & Opening Comments - Amy Bryant-Jeffries

By Newsdesk

/ 26 Feb 2026

Chair's Welcome & Opening Comments - Amy Bryant-Jeffries

The Brand Cheat Code - How Creators Reveal What Marketers Can't See

By Newsdesk

/ 24 Feb 2026

Calm & Confident - Reset Before You Create

By Newsdesk

/ 19 Feb 2026

Calm & Confident - Reset Before You Create

SpudBros Express. The Baking Of

By Newsdesk

/ 17 Feb 2026

What I Wish I Knew Before Scaling an Affiliate & Influencer Programme

Lessons from an award-winning programme to keep you at the top of your game.

By Newsdesk

/ 17 Feb 2026

What I Wish I Knew Before Scaling an Affiliate & Influencer Programme

Connected Creativity Unleashed - Five Catalysts to Supercharge Your Creator Content

By Newsdesk

/ 12 Feb 2026

Connected Creativity Unleashed - Five Catalysts to Supercharge Your Creator Content

PI LIVE Europe Centres Connection with Festival of Partnerships Launch

This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.

By Newsdesk

/ 11 Feb 2026

PI LIVE Europe Centres Connection with Festival of Partnerships Launch

SpudRave - Live CreatorFest DJ Set

By Newsdesk

/ 9 Feb 2026

The 5-Min Recharge at CreatorFest

By Newsdesk

/ 5 Feb 2026

How ASICS Tripled Content Investments Through Smarter Media Measurement

Francesca Verde, Performance Marketing Manager at ASICS EMEA, reveals how smarter media measurement helped unlock a shift in content investment.

By Newsdesk

/ 3 Feb 2026

How ASICS Tripled Content Investments Through Smarter Media Measurement

Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years

Join Gill Makepeace from NatWest as she gives a fast-paced trip through her 15 year long journey in the ever-evolving world of Affiliate marketing.

By Newsdesk

/ 3 Feb 2026

Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years