Guest Writer - Hello Partner (Page 8)

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’

By Guest Writer

/ 25 Mar 2022

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.

By Guest Writer

/ 24 Mar 2022

“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

WTF Series: WTF are PFP NFTs?

‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’

By Guest Writer

/ 17 Mar 2022

Reach Versus Reward: The Power of Micro-Influencer Word of Mouth

The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce

By Guest Writer

/ 11 Mar 2022

Reach Versus Reward: The Power of Micro-Influencer Word of Mouth

Five Ways to See an Instant Change in Your Programme’s Productivity

Running a well-oiled affiliate programme is no mean feat, with a stream of constantly moving parts to simultaneously juggle

By Guest Writer

/ 9 Mar 2022

Five Ways to See an Instant Change in Your Programme’s Productivity

WTF is Header Bidding?

Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms

By Guest Writer

/ 7 Mar 2022

What Does the Rise of Synthetic Media Mean for Marketers?

3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has

By Guest Writer

/ 7 Mar 2022

What Does the Rise of Synthetic Media Mean for Marketers?

Connecting with Younger Generations Through Video Marketing

Video marketing is an integral part of any good marketing strategy. In 2020, 92% of marketers said they routinely used videos as part of their campaigns, and a further 88%

By Guest Writer

/ 1 Mar 2022

Connecting with Younger Generations Through Video Marketing

Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers

“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike

By Guest Writer

/ 24 Feb 2022

How to Successfully Work With Gaming Influencers to Drive Results

Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out

By Guest Writer

/ 23 Feb 2022

How to Successfully Work With Gaming Influencers to Drive Results

A New Strategy for Attribution in the Privacy-First Internet

Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is

By Guest Writer

/ 21 Feb 2022

A New Strategy for Attribution in the Privacy-First Internet

How to Ensure Accountability as Influencer Marketing Matures

More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement

By Guest Writer

/ 17 Feb 2022

How to Ensure Accountability as Influencer Marketing Matures