Guest Writer - Hello Partner (Page 7)

We Interrupt this Instagram Story to Bring You… Ad Breaks

Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility

By Guest Writer

/ 19 Apr 2022

We Interrupt this Instagram Story to Bring You… Ad Breaks

The Knock-On Impact Of ‘The Great Resignation’

Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I

By Guest Writer

/ 14 Apr 2022

The Knock-On Impact Of ‘The Great Resignation’

Synergising Services is Key as Digital and Real Worlds Converge

At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service,

By Guest Writer

/ 13 Apr 2022

Synergising Services is Key as Digital and Real Worlds Converge

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.

By Guest Writer

/ 11 Apr 2022

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships

Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin

By Guest Writer

/ 11 Apr 2022

Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships

Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns

Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as

By Guest Writer

/ 8 Apr 2022

Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns

Influencer Marketing – How Brands and Influencers Can Remain Compliant

Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now

By Guest Writer

/ 7 Apr 2022

Influencer Marketing – How Brands and Influencers Can Remain Compliant

How Retail Media Can Diversify and Improve the Digital Shelf

There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an

By Guest Writer

/ 6 Apr 2022

How Retail Media Can Diversify and Improve the Digital Shelf

Understanding TikTok Branded Guidelines and Content Policy Following New Updates

For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of

By Guest Writer

/ 5 Apr 2022

TikTok Under Scrutiny by Australian Government

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two

By Guest Writer

/ 1 Apr 2022

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric

This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.

By Guest Writer

/ 29 Mar 2022

Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women

Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is

By Guest Writer

/ 29 Mar 2022