This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Brands keen to capitalise on the e-commerce boom must recognise that maximising sales means making smarter use of social media. While online spending may be rising fast — with UK market estimates upgraded by £5.3 billion — the greatest rewards will go to those who can reach consumers through the platforms...
The Pitch Influence competition, organised by The Branded Content Marketing Association (BCMA), is aimed at PR firms, social-media agencies and content creators. Entrants had to produce a three-minute video pitching what they can provide to brands, focusing on what makes them different, the value they bring and why a brand...
We spoke with featured influencer marketing agency Post For Rent to find out what sets them apart from the rest, the recent campaigns they have been working on and how to select influencers. Tell us about Post For Rent and what sets you apart from the rest? At Post For...
The challenge Influencer marketing used to be characterised by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry’s main measurement KPI. But the demands of marketers have pushed the need for reporting beyond “brand awareness” estimates, and advertisers need more...
With IMS Global just round the corner, here is a little preview of what is coming up on the agenda. The four-day event is kicking off on Tuesday 17 November and will provide four afternoons of carefully curated content to help you overcome challenges and discover new opportunities to ensure...
With Instagram’s newest feature quickly taking off only months after it was announced, influencers are finding more ways to drive their engagement and reach new audiences through Instagram Reels. This, in turn, creates an opportunity for brands to maximise their engagement if you use it right. This year has...
