Creator Economy / Members-only / Publicis Groupe to Boost Influencer Marketing through Influential Acquisition Publicis Groupe has reached a deal to acquire Influential for $500 million. By Catherine Shuttleworth / 26 Jul 2024
Creator Economy / Members-only / Ogilvy's 'Influence Shield' Helps Influencers Tackle Their Digital Footprints Ogilvy has launched a new service, 'Influence Shield' to help protect both brands and influencers from reputational damage. By Catherine Shuttleworth / 25 Jul 2024
Newsletter Archive / 🛡️ Ogilvy Wants to Protect Influencers From Their Past Also, Whalar announces a major new hire. By Catherine Shuttleworth / 25 Jul 2024
Creator Economy / Nominations Open for Hello Partner's Top 30 Influencer Technologies We're highlighting the leading technologies in the influencer and creator space. By Catherine Shuttleworth / 24 Jul 2024
Creator Economy / Creative, Inspired, Outstanding: The Winners of Global Influencer Marketing Awards 2024 Find out who took home the gold at last night’s marvellous ceremony. By Sol Wilkinson and Catherine Shuttleworth / 19 Jul 2024
Creator Economy / Paid-only / Whalar Group Appoints Emma Harman as EMEA President to Spearhead Growth Whalar Group have announced that they have appointed Emma Harman as EMEA President. Hello Partner spoke to her to find out more about the role and Whalar's plans for the EMEA region. By Catherine Shuttleworth / 19 Jul 2024
Creator Economy / Instagram Wants to Help Creators, and Themselves Instagram's latest updates to its professional dashboard include enhancing creator collaborations and expanding the Threads bonus programme. By Catherine Shuttleworth / 17 Jul 2024
Newsletter Archive / 📣 Deliveroo Affiliate Backlash & TikTok Rivals Prime Day Also, the industry reacts to new UK government. By Sol Wilkinson and Catherine Shuttleworth / 17 Jul 2024
Creator Economy / Members-only / European Influencer Marketing Alliance Unites to Elevate Industry Standards By Catherine Shuttleworth / 15 Jul 2024
Creator Economy / Paid-only / Week in Review: Update to YouTube Shorts and NATO Taps into Creator Economy Everything you may have missed this week in the creator economy and influencer marketing. By Catherine Shuttleworth / 12 Jul 2024
Newsdesk / Niche Power: YouTube’s 2024 Trends Report Explores the Rise of Fan-Created Content YouTube's 2024 Culture and Trends report highlights the power of fans and niche communities in the creator space. By Catherine Shuttleworth / 11 Jul 2024
Influencer Marketing / Members-only / The AI Dilemma: When to Embrace and When to Avoid AI in Influencer Marketing AI-driven influencer marketing is on the rise, but brands like Dove show the power of sticking to genuine human connection. By Catherine Shuttleworth / 10 Jul 2024
