TikTok and Snap Utilise First-Party Data to Compete with Meta
TikTok and Snapchat are incentivising influencer agencies by providing them with first-party data, in an attempt to compete with Meta.
Catherine Shuttleworth
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Creator Saff Michaelis, known for her series 'Half-Price Hosting' and 'Margot Mondays', spoke with Hello Partner about navigating the creator space and the importance of consistency and authenticity.
📱 The 'TikTok-ification' of Social Media Continues
We also look at the ASA's new guidance and Snapchat's impressive Q2 report.
ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads
The ASA has attempted to clarify its decision to uphold complaints made against Grace Beverley and her brand TALA.
The Rise of Snapchat+: Exclusive Features and User Engagement Drive Success
Snapchat announced their subscription program, Snapchat+, reached 11 million paying subscribers - but what's the reason for their success?
Twitch’s Strategic Shift: Will a TikTok-Inspired Feed Boost User Engagement?
Twitch announced a change to their mobile app that seems eerily similar to TikTok - but will the move pay off?
