Influencer Insider / 🤯 Is YouTube Heading for Its Downfall? This week's Influencer Insider looks at a possible new YouTube feature, LTK's integration on TikTok, and Spotify's offer to video creators. By Catherine Shuttleworth / 21 Nov 2024
Creator Economy / Members-only / YouTube Doesn’t Want to be YouTube Anymore YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. By Catherine Shuttleworth / 19 Nov 2024
Influencer Marketing / Members-only / TikTok Integrates with LTK to Enhance E-Commerce Offerings TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform. By Catherine Shuttleworth / 18 Nov 2024
Creator Economy / From Sound to Sight: Spotify's Bold Video Move for 2025 Spotify announced next year it will begin paying creators based on the engagement their videos receive. By Catherine Shuttleworth / 15 Nov 2024
Influencer Insider / 😯 Is X in Trouble? Why Users Are Abandoning the Platform This week's Influencer Insider looks at the creator economy under Trump, new YouTube features, and Instagram's problem with sponsored posts. By Catherine Shuttleworth / 14 Nov 2024
Partner+ / Paid-only / Musk, Trump, and the Future of the Creator Economy Trump's reelection is already causing a shift in the creator economy, as users, creators, and brands seek new platforms. By Catherine Shuttleworth / 13 Nov 2024
Creator Economy / Members-only / Adam Mosseri Sets the Record Straight on Instagram and Branded Content Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators. By Catherine Shuttleworth / 12 Nov 2024
Creator Economy / YouTube Calls on UK Government to Back the Creator Economy YouTube is calling on the UK government to offer more support for creators, and is running a survey to encourage change. By Catherine Shuttleworth / 11 Nov 2024
Influencer Insider / 🥳 Are You a Top Influencer Agency? This week's Influencer Insider looks at the last Top 30 list of 2024, Amazon's latest partnership, and Bazaarvoice Vibe. By Catherine Shuttleworth / 7 Nov 2024
Influencer Marketing / Nominations Open for Hello Partner’s Global Top 30 Influencer Agencies Nominate the top agencies in influencer marketing now! By Catherine Shuttleworth / 7 Nov 2024
Newsdesk / Members-only / Is Amazon Leading the Next Wave of Creator Economy Innovation? Amazon's partnership with Spotter signals the direction the creator economy is headed in. By Catherine Shuttleworth / 4 Nov 2024
Creator Economy / Members-only / “This is an industry first” - Bazaarvoice on their latest product Bazaarvoice Vibe At CreatorFest, Hello Partner spoke with sponsors BazaarVoice, about their latest product BazaarVoice Vibe. By Catherine Shuttleworth / 31 Oct 2024
