There’s nothing like a bit of reactionary brand marketing to get in the internet’s good books. And when a creator gets 100 million views talking about your product, you absolutely MUST get involved. Dr Pepper took a fantastic idea from a creator and ran with it in the perfect way.
What happened?
TikTok creator @Romeoshow casually posted a jingle idea she’d had in a dream for a hypothetical Dr Pepper ad. Within hours, the video took off, spreading across TikTok and quickly becoming a viral moment that brands usually dream about, but often miss.
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