Partnerize has launched VantagePoint for Publishers, extending its AI-driven attribution technology to help media owners measure and monetise influence in zero-click environments and AI-mediated consumer journeys.
Unveiled last week, the product builds on Partnerize’s October launch of VantagePoint at PI LIVE Europe, which arrived as the first major attribution solution designed for a machine-mediated market.
The publisher-focused release is now available in limited rollout, with Vox Media and BuzzFeed confirmed as charter participants.
As large language models increasingly shape purchasing decisions, publishers are finding that their editorial influence is no longer captured by legacy, click-based attribution models.
While journalism, reviews and guides continue to inform buying behaviour, the commercial value of that influence is often imperceptible by clicks alone.
VantagePoint for Publishers aims to close that gap by providing independent, auditable insight into how publisher content contributes to AI-driven discovery and downstream conversions, even where no referral traffic exists.
Partnerize says the framework is designed to surface previously uncredited influence, quantify zero-click revenue loss and give publishers stronger footing in commercial negotiations with advertisers.
Matt Gilbert, CEO of Partnerize, said, “With VantagePoint for Publishers, we are making influence visible as attribution shifts from deterministic clicks to probabilistic, journey-driven signals.”
The launch comes alongside further industry validation. Partnerize confirmed that its VantagePoint Fractional Commission Standard has received formal certification from the Alliance for Audited Media, following an independent review of its multi-factor attribution framework.
Rich Murphy, CEO of AAM, said, “AI summaries and zero-click search are significant attribution challenges for the media industry. We congratulate Partnerize for developing a solution to identify, capture, and quantify publishers’ contributions to the conversion process.”
Early-access registration for VantagePoint for Publishers is open, with broader availability planned beyond enterprise media organisations over time.
