The keynote session of PI LIVE Europe 2025.
George Sullivan examines the rise of AI slop and how smart brands are using the opportunity to work in their favour.
AI Slop Is Destroying Trust, But the Best Brands Already See the Future
George Sullivan talks AI slop and how brands can use this moment to their advantage.
By
Newsdesk
From our partners
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
/
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
/
Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
By
Tom Bourne
/
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
By
Sofia Aira
/