Profound, one of the leading GEO platforms, has launched a new ‘Profound Index’ – a leaderboard of the top brands appearing across LLMs.
The public leaderboard will be updated weekly, allowing anyone to monitor the shifting visibility of brands in AI search.
Co-founder James Cadwallader announced in a LinkedIn post, “It’s the largest public dataset of AI Visibility powered by real AI conversations ever published, built to help brands understand how they’re being represented (and discovered) across AI platforms.”
You can view the index here.
It is separated by vertical. Currently, the selection includes: Streaming, Credit Cards, Pharmaceutical, Furniture, Health Insurance, and more. Profound states that more verticals will be on the way soon.
Why is this useful?
Brands can now keep an eye on the visibility of top players and competitors in their industry, which should inspire deeper research into their LLM strategies.
As Profound has told us, brand visibility in LLMs is largely influenced by affiliate content. Therefore, the brands that sit at the top likely have affiliate strategies worth studying.
But the opportunity works the other way, too. Affiliates can keep track of the most visible brands in LLMs, and may want to publish more content around a specific partner to try and capitalise on its ranking.
Could this create a kind of content bottleneck around a few top brands? Maybe, but the wider play here will be to work with the natural flow and undulations of GEO visibility.
Increasingly, LLMs are influencing shopping behaviour. This year, AI referrals to UK retail traffic leapt up by 1200%. Optimising for this landscape will be critical to success over the next few years.
Observing competitor success and surveying the affiliate strategies that might be powering it will be an important means of detangling the still-mysterious game of optimisation within LLMs.
