Content creators and influencers in the UK are set to receive stronger backing at the heart of government, thanks to the launch of a new All-Party Parliamentary Group (APPG) dedicated to representing their industry.
The newly-formed group aims to offer creators better representation in Parliament and address long-standing gaps in policy and recognition. It was launched this week with the support of Labour MP Feryal Clark and leading YouTuber Brandon B, who has over 16 million subscribers.
“For us to break through to that next level, we really do need government support, even from the most basic level of being recognised as an industry,” Brandon told BBC Radio 4 this morning.
The UK creator economy is no small force - it contributes more than £2 billion to the country’s GDP and supports over 45,000 jobs. Yet despite its size and impact, creators still face basic obstacles, such as the lack of an official tax classification code.
“There’s no classification code for digital creators at HMRC,” said Feryal Clark, who is co-chairing the new group. “It hampers their ability to grow their businesses, or even live normal lives. They can’t get mortgages because their sector isn’t recognised.”
The APPG aims to change that by pushing for policy updates and giving creators a louder voice in Parliament. Its goals include improving access to funding, smoothing the path to business growth, and helping creators gain the same legitimacy and protections afforded to more traditional industries.
Thanks to Emma @BBCr4today for chatting with me and Brandon B about the new Parliamentary Group I’m co-chairing - giving digital creators a real voice at the table in Westminster, and helping power this vital industry forward.
— Feryal Clark MP (@FeryalClark) September 24, 2025
Listen👇 pic.twitter.com/0g0dI64pK6
Brandon pointed to the challenges faced even in basic day-to-day logistics, such as getting filming permits in public spaces. “I want to see those things change so creators in the UK can reach even wider global audiences.”
Beyond tax reforms and financial access, the group will look at long-term investment in digital skills, creator education, and developing the wider talent pipeline. Clark noted that issues with skills, loans, and problems with HMRC will all be addressed.
The creation of the APPG is being seen as a milestone moment for the UK’s growing industry of creators and influencers, giving online talent the real Parliamentary recognition it deserves.
