Awin has publicly called for Apple to issue clearer guidance on how its App Tracking Transparency (ATT) framework applies to affiliate marketing, warning that current ambiguity is harming publishers and creators.
In a statement, Paul Stewart, Group Strategic Partnerships Director at Awin, said the lack of clarity is “unintentionally harming privacy-respecting publishers and content creators,” and called on Apple to take three steps:
- Distinguish affiliate measurement from invasive ad tracking.
- Confirm that compliant attribution will not be penalised.
- Publish practical guidance to balance user choice with publisher value.
