A lot has been thrown at affiliate over the past year.
From legal disputes over last-click attribution, to real regulatory change around tracking, to the Pandora’s Box of AI shopping beginning to crack open, the industry is moving through a disruptive time.
Not all disruption is bad, of course. Most of it appears to be healthy for the industry. But there’s a lot of it, and it’s evolving at a rapid pace. You don’t want to lose your footing.
That’s why PI LIVE Europe this year is focused on deliberate, strategic evolution. Our agenda for October’s show will be taking a clear and pragmatic look at these emerging trends, alongside the day-to-day practices you need to grow securely and quickly in today’s climate.
Our Head of Content, Kate Maddocks, elaborates:
“When it comes to shaping the agenda for every PI LIVE, we always ask the same question - what is going to move partnership marketing forward in 2025?
“Our answer this year came from some incredible speaker submissions blended with our own research, and the help of our brilliant advisory board: not only big leaps, but the small, deliberate changes we make today which set the tone for tomorrow.
“That’s what we have chosen to focus on for this year’s agenda: the tools, shifts, and conversations that help us build a more sustainable, strategic, and impactful future for the industry.
“Whether we’re tackling the questions that have followed us since the beginning, like how we measure performance, who we partner with, affiliate’s role beyond acquisition, or exploring the challenges just emerging, from AI and GEO to new compliance demands, this industry needs to stay not just reactive, but ready.
“It’s well believed that this channel can do more, and the people driving those changes are right here, sharing what’s working, what’s not, and where we go next.
“I hope you’re ready to leave feeling inspired to make your own next step, because the future of this industry is being built, one smart decision at a time.”
So, what does that look like in practice? Among the topics this year will be:
- The New Age of Attribution & Measurement
- Retention, Loyalty & the Post-Conversion Opportunity
- Creator-Commerce Convergence
- AI, SEO & the Discovery Shake-Up
- New Partnership & Publisher Models
Overall, our theme can be summed up succinctly: Building Better Performance.
Small changes. Smarter decisions. Long-term impact. Shifting the focus from fixing what’s broken to intentionally building a better future.
Stay tuned for the first wave agenda launch, which will be on its way soon.
Until then, don’t miss out on the opportunity to pick up your passes at the Super Earlybird rate, before they increase. Book now and save. Prices will increase on Thursday, July 31st at 11.59 PM.
Head to the PI LIVE site here and secure your place at the show.
