Digital Voices has announced the launch of the Global Influencer Council (GIC), a new initiative designed to establish a global standard for brands operating within the creator economy. The goal is to bring together senior marketing leaders, industry experts, and innovators.
The Council will serve as a collaborative platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
Led by Jennifer Quigley-Jones, CEO and founder of Digital Voices, the Council launches with 21 founding members representing huge brands across the US and EMEA. The initiative responds to a growing need for a centralised body where marketing leaders can share insights, align on strategy, and explore the evolving dynamics of influencer marketing.
Quigley-Jones described the launch as more than just a gathering of industry professionals. “The Global Influencer Council is more than a think tank, it’s a movement,” she said. “We created it to foster open dialogue, elevate standards and drive meaningful change in the influencer marketing space. It’s exhilarating to see such a passionate and visionary group of leaders come together to shape the future of our industry.”
The timing of the initiative reflects the increasing significance of influencer marketing in the broader media landscape. As the sector continues to grow, many professionals still face the challenge of operating in silos. The Council is intended to break down those barriers by offering a space for collaboration and shared problem-solving.
Founding members of the GIC are thrilled to be at the forefront of change. Simon Morris, VP of International Marketing at Adobe, said: “For many brands, influencer marketing has become a vital part of the media mix, largely because creators foster highly engaged and loyal audiences. At Adobe, we treat creators as both consultants and advocates for our brand, constantly looking at new ways to drive innovation in influencer marketing. I look forward to collaborating with fellow Council members to share best practice, set new benchmarks for success and ensure that building authentic and lasting creator relationships, rooted in trust, remains a top priority.”
Lucrèce Loeb, Head of Creator Marketing at Amazon Europe, echoed the importance of the initiative. “The Creator Economy is transforming how brands connect with people, and the launch of the Global Influencer Council is a powerful first step toward shaping that future. I’m honoured to join this founding community of forward-thinking leaders to help build a more authentic, inclusive, and impactful industry.”
She noted how the GIC marks a defining moment for the creator economy by creating a space to drive real change and a values-led future.
Gabrielė Palepšaitė, Head of Influencer Marketing at Surfshark, added: “The Global Influencer Council is a platform I’ve long felt was missing and eagerly anticipated, one that enables sharing knowledge and fostering collaboration across the influencer marketing industry.
“In such a fast-paced and constantly evolving space, it's essential that we come together to exchange insights, address shared challenges, and uphold best practices.”
Ewelina Aiossa, General Manager at Topical Skin, also shared her excitement at collaborating with “inspiring minds” and helping “shape what’s next for our industry.”
Laura Donadio, Global Head of Influencer Partnerships at Wild, also commented on the importance of establishing stronger frameworks within the space. “Influencer marketing has experienced phenomenal growth in recent years, but with expansion at this scale, it’s common for processes and structures to take time to catch up.”
She praised the initiative as a step to “unlock what remains one of the biggest opportunities for brands to truly win.”
With the Global Influencer Council now officially launched, Digital Voices aims to build a lasting platform that not only connects global leaders but also actively drives progress and professionalisation. It seems like a step in the right direction for the influencer marketing world.
