Nest Commerce partners with Hobbs London, Phase Eight and Whistles
Full-funnel ecommerce agency Nest Commerce has partnered with premium women’s fashion brands Hobbs London, Phase Eight, and Whistles – part of the TFG London group – to run paid social campaigns across Meta.
The agency will deliver a full-funnel strategy designed to scale customer acquisition and reduce cost per acquisition for each brand. Nest will utilise its proprietary AI-powered tech, Hummingbird, to optimise performance and minimise ad fatigue, alongside creative refreshes from its in-house content team, Nest Studio.
The win adds to a year of record growth for Nest Commerce, with the agency up 75% YoY and now managing over £100M in media spend across a client roster that includes Damson Madder, Ridge, Hims, Reiss, and Trinny London.
Silverbean powers global growth for BetterHelp and Tonies
Silverbean has secured two major wins this month, helping BetterHelp and Tonies scale their affiliate programmes through strategic optimisation and international expansion.
Mental health platform BetterHelp appointed Silverbean to manage and grow its affiliate programme globally. As BetterHelp expands into new markets – recently launching in French, with German and Dutch rollouts planned – the brand is seeking diverse affiliate partnerships beyond traditional content. With affiliate marketing now its second-largest source of new paying members, BetterHelp selected Silverbean for its global reach and expertise in the B2C wellness space.
Meanwhile, Silverbean delivered a 94% year-on-year revenue increase for children’s audio brand Tonies, growing revenue from £2.47M to £4.8M while maintaining commission spend below 6%.
Key changes included a full programme audit, improved tracking, and optimised commission structures, leading to £1M in revenue from Tonieboxes alone. The number of active partners rose by 73% YoY, and Tonies’ programme advanced to the “advanced growth” stage in Silverbean’s internal progression model.
Customer First Digital partners with Araco Interiors to boost affiliate sales
Customer First Digital has successfully onboarded challenger homeware brand Araco Interiors, kicking off their affiliate marketing journey through Rakuten Advertising.
The agency will focus on accelerating Araco Interiors’ affiliate traffic and sales, utilising Rakuten’s platform to optimise affiliate partnerships and drive growth. As a challenger brand in the homeware sector, Araco Interiors is seeking to boost its visibility and expand its customer base, and Customer First Digital is poised to help them scale with tailored strategies and strategic partnerships.
Lodestar Marketing to optimise Lenovo India’s affiliate programme
Lodestar Marketing has secured Lenovo India as a new client, tasked with optimising and expanding the brand’s affiliate programme.
Lenovo India’s affiliate programme, while already substantial, has significant untapped potential. Lodestar Marketing will focus on increasing the number of order-generating partners and driving overall revenue growth through targeted recruitment and optimisation of existing affiliates.
The main goal is to enhance programme efficiency and scale revenue, tapping into a broader network of partners and maximising performance across the board.
SAMY appointed to accelerate growth for luxury brand Les 100 Ciels
Luxury cashmere brand Les 100 Ciels has partnered with SAMY to manage its social media marketing, design, and in-store activations. SAMY will drive footfall to the brand’s London stores and increase online sales, focusing on brand awareness and promoting its "quiet luxury" ethos through influencer campaigns.
As part of the brand’s global expansion, SAMY will support the opening of Les 100 Ciels' new Abu Dhabi store with a targeted paid media strategy. The agency will also create content for key moments, including new store openings and collections, while curating exclusive in-store events centred on luxury, sustainability, and craftsmanship.
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