Influencer marketing is poised for a promising ascent, with global industry projections rising to an impressive $31.2 billion by 2027.

According to HypeAuditor’s 2025 State of Influencer Marketing report, this rise is driven by rapid AI advancements, a burgeoning social commerce scene, and campaigns underpinned by hard data.

Instagram remains the platform of choice for nine out of ten marketers. This is a statistic corroborated by recent research in light of the TikTok ban and the X controversy.

Instagram Reels are proving to be highly effective, outperforming static posts in both reach and engagement.

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