Yesterday, the Information Commissioner’s Office (ICO) announced plans to review cookie usage across the UK’s 1,000 most-visited websites, aiming to enforce compliance with data protection laws.
Stephen Almond, ICO Executive Director of Regulatory Risk, stated that the initiative seeks to enhance user privacy and give individuals greater control over tracking.
“Uncontrolled tracking intrudes on the most private parts of our lives and can lead to harm. For example, gambling addicts being targeted with more betting ads due to their browsing history or LGBTQ+ people altering their online behaviour for fear of unintended disclosure of their sexuality,” he stated.
While these changes are great for user privacy and creating a safer web experience, affiliate marketing is caught in the crossfire.
Affiliate marketing relies on cookies for analytics purposes, such as monitoring where conversions have been driven from, in order to attribute commissions.
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