Affiliate Partnerships Partner+

Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits

We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.

Sol Wilkinson November 12, 2024 — 1 minute read

Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits

I had the pleasure of interviewing Tanya Larsen, CEO of QuestionZero, at PI LIVE Europe 2024 at The Voicebox. During our conversation, we explored the exciting intersection of sustainability and affiliate marketing. Larsen shared her insights on how brands and affiliates can work together to align their environmental efforts with improved business results. We discussed how affiliate marketers can leverage sustainability data to make informed decisions about the brands they choose to promote, ensuring they align with the growing consumer demand for more eco-friendly products.