Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

It’s been another hectic week in the world of influencer marketing and the creator economy. First up, experience TikTok's transformative mindset with the 'What's Next 2024 Trend Report,' unraveling the rise of 'Creative Bravery.'

Instagram steps into the podcasting arena to offer users a unique auditory lens into the lives of cultural influencers. Meanwhile, YouTube has found itself in hot water as creators and advocates express concerns over a move that limits insights into financial engagements.

In a significant trend shift, the IAB reports a surge in advertisers investing in creator content. Delve into the numbers, recognising the evolving landscape of influencer marketing and the heightened importance of authentic connections below.

We’ve also gathered Traackr's top beauty and fashion brands in influencer marketing, a look into China's luxury brand affairs, and more. Let’s dive in!