Will Meta Sacrifice Influencer Marketing?

Big changes could be coming to social soon, as reports surface of Meta’s potential plans to introduce a paid subscription tier for Instagram and Facebook in the EU, which would remove social ads from the platforms.

The news, brought to light in The New York Times, arrives on the heels of recent clashes between Meta and EU regulators. Back in August, Norway implemented a temporary ban on the social giant running behavioural advertising without users' consent. EU watchdogs put pressure on Meta to comply with their demands, focusing on how user data is collected for targeted advertising. In response, Meta stated that it would switch to a consent-based plan for targeted advertising, offering users the choice to opt-in to receiving ads based on their behaviour on the platforms.