The world’s leading affiliate and performance marketing conference returns to the opulent Old Billingsgate venue in the heart of London this year. Surrounded by iconic landmarks, such as the Shard and Tower Bridge, the hustle and bustle of the capital provides you with the perfect opportunity to supercharge your network and partnerships, ensuring that PI LIVE Europe is your most profitable event of 2023.
The time has come to reveal the first wave of the PI LIVE Europe 2023 agenda! Spread across multiple dedicated conference tracks, this is your chance to explore the areas of performance and affiliate marketing that will help take your campaigns to new heights.
We’re coming back bigger and better than ever with sessions that will cover the industry’s most cutting-edge ideas…
What will you learn?
This year's agenda is brimming with enlightening and thought-provoking panel discussions, in-depth talks, and interactive workshops led by the top professionals in the industry.
With over 50 quality sessions on offer, why not take a dive into the first wave of the agenda? From competing and converting with commerce content to retail personalisation, our agenda has been carefully curated with you in mind. Make sure to stay updated on our sessions as we add more to our jam-packed agenda, but for now, we've selected some top three picks for you to look forward to:
Shall We Take This Stage-Side? Publishers and Advertiser Debate
“Honesty is the first chapter in the book of wisdom.” – Buddha. There is no shortage of quotes exemplifying the intrinsic value of trust and transparency within any relationship.
However, in an industry whose profitability is directly related to the strength of its partnerships, it could use some help within the communication department. We aim to have it all out as our debaters Stephon Anthony, Affiliate Manager at Master of Malt, and Ben Helyar, General Manager at NetRev, go (respectfully) head to head at PI LIVE this year.
This session will be formatted like an actual debate, with a chair, opening arguments, rebuttal, and closing arguments. As an Advertiser and a Publisher debate subjects that the audience, you, can select, this will be one to watch.
How to Compete and Convert with Commerce Content
Over the past 18 months, commerce content has proven itself to be a true champion in the performance space, hitting that sweet spot between affiliate marketing, PPC, and SEO. In fact, new research shows that content partners are second only to BNPL when it comes to driving the most incremental growth right now.
But how can you best approach this strategy to make the most out of it? What tricks and pitfalls should you be aware of moving into 2024? These answers will be answered by our expert panel, including Jana Banovska, Senior Director at Gen3 Marketing, Marshall Nyman, Founder and CEO of NYMO & Co., and Vicky Bruce, Director of Commerce Business Development at Telegraph Media.
From buyers guides, to new product launches, this session with provide you with all the tools to level up your commerce content in 2024 and stay ahead of the curve.
Retail Personalisation for the Ultimate Consumer Experience in 2024
How important is the personal touch in digital marketing? Very, it turns out.
The vast majority of consumers prefer a personalised shopping experience online. However, nearly nine in ten (87%) Americans say they will stop shopping with companies they don’t trust with their data.
So, what’s the best way to curate a tailor-made experience for your shoppers without spooking them? Various factors, but most of them stem from first-party data.
This talk will explain current approaches to personalisation and equip you with the essential knowledge for success with your audience. Guiding you in the right direction will be Indy Mukherjee, Director of Partnerships at ZIPZERO, Ruth Arber, Head of Fashion, Retail & Travel at Snap Inc., George Greaves, Head of Partnerships at Cheddar, and Francesca Fernando, Partner Growth Manager at Lyst.
In this session, you'll learn:
- Will retail personalisation work for all brands looking to increase AOV?
- What tech is powering this shift?
- What is the broader digital aspect of personalisation?
- How can this increase basket sales for bottom-line success?
Get your tickets now
Don't miss out on the ultimate advantage! Grab your early bird pass before September 13th for the best possible price and secure your spot. Brands are invited with a complimentary pass.
Excited? Dive into our dynamic agenda to preview the wide array of sessions we've handpicked just for you.
