Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases. Takumi will expand into France, Spain, Italy, Austria and Switzerland, increasing the company’s presence to eight markets now, including the UK, Germany and the US. “Now more than ever before, Instagram influencers are under scrutiny. Brands and their creative partners need to ensure that their creative is being executed effectively, authentically and legitimately,” said Adam Williams, CEO of Takumi.As brands find it harder to maintain and replicate at scale, and the call for consistency and quality influencer marketing rises, Takumi’s expansion offers brands a centralised solution for delivering quality, compelling content across Europe, at scale. Takumi has worked with the likes of Nike, General Mills, and P&G. It also scooped a Gold award at the Influencer Marketing Awards in March for Best Relationship Management Tool.“Takumi has worked with international brands since its inception. At this pivotal moment, I’m delighted to offer our managed services across Europe – building real relationships between brands, influencers and consumers,” continued Williams.

Williams said the benefits of pan-European support for brands and marketers includes guaranteed brand safety and results; localised payment currencies; native-speaking campaign managers to ensure seamless influencer communications, and a localised app, which helps brands build their reputation in local markets.
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