The co-located event to PI LIVE, which takes place at London’s Old Billingsgate on October 15-16, has today unveiled its agenda –packed with insightful sessions and inspirational speakers from across the performance and influencer marketing industry.
IMS is made possible thanks to our headline sponsors Whalar, Scrunch and Tribe with speakers representing brands, content creators, tech companies, agencies and networks from across the industry.
Data, influencers and transparencyWith the influencer marketing channel vastly growing, the IMS is packed with game-changing sessions and panel discussions. , presented by InfluecerDB CEO and co-founder Robert Levenhagen, will touch on the industry’s hottest debate around fraudulent activities and fake followers. Earlier during the day sees Kieran Bass, Kitty’s managing partner, running through the benefits of using pop culture and behaviour to improve your influencer marketing campaigns, while influencer marketing platform Scrunch and their CEO Danielle Lewis will lay out the benefits of Executing a Data-Driven Approach to Influencer Marketing, providing a framework to select the right influencers and tips to optimise your campaigns.
Meanwhile, Tom Augenthaler, digital and influencer marketing consultant at 551 Media, LLC (The Influencer Marketer) will run through his top principles for attendees to take way to achieve long-term success for influencer marketing campaigns.Lastly, in the main panel discussion for IMS, located in the Case Study Theatre, The Advertising Standards Authority and digital marketing trainer, speaker and consultant Aiden Carroll will be taking to the stage to discuss the hot topic of transparency, authenticity and compliance, along with moderator Scott Guthrie with and some the industry top brands, which will be announced very soon.“The focus on data-driven marketing across both PI LIVE and the Influencer Marketing Show demonstrates how brands and agencies are continuing to place a greater emphasis on measuring the effectiveness of campaigns – and some sessions will dig deeper into the nuts and bolts of how to use the data at your disposal,” said Matthew Wood, director of PerformanceIN.