Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
Performance Marketing279
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Agency Wins: Assembly Global Wins Hyatt Affiliate Business
Major wins from the past month.
OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
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