Awin Urges Apple for Affiliate Guidance on ATT
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone
Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.
PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future
The agenda is here! We have comments from speakers below, and the full agenda for your perusal.
Monthly Top Line - July
Notable hires, promotions, and moves from the past month.
