Rise of Programmatic Buying Fuels Growth in TV Advertising Market
New research reveals that the TV advertising market is set to see steady growth this decade – and a big reason for this is programmatic ad buying.
Performance Marketing177
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
What Google’s US Antitrust Ruling Means for Digital Marketers
Google has been deemed anti-competitive by a US court. Significant changes could be on the horizon. How should marketers prepare?
UK News Publishers Introduce ‘Consent or Pay’ Model
News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
PI LIVE USA 2025 – Everything You Need To Know
Join the waitlist now for next year's show.
APMA Launches Publisher Survey 2024
Make your voice heard in an industry-leading study.
72% of Ad Experts Predict Major Industry Changes from Google Updates
AI is seen as a major driver of growth and the mood is overwhelmingly optimistic amongst marketers, despite Google setbacks.
