Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is how do you effectively attribute sales and revenue performance to your advertising spend? The new world requires a more strategic approach...
The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…
Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less control and censorship over the webspace. That’s why some call Web 3.0 the revolution of the internet and...
Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it. Only the first quarter of 2020 brought us a couple of loud, privacy violation cases. The first one is unauthorised...
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.
