Video Content: How to Get Your Performance Teams to Respect Influencer Marketing
Lauren Mcfarland from Journey Further spoke at the Influencer Marketing Show London about how to break down the barriers between your performance and influencer teams.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
The Yellow Brick Road to Successful Human Touch
Alongside automation and tech advances, empathy is the essential tool for building brand trust.
Is Programmatic Problematic?
Is programmatic problematic? Or could investing in the channel be the key to boosting brand awareness?
Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta
Carlyle Group agrees to acquire leading agency Incubeta, recent winners at the Global Performance Marketing Awards.
Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ
The integration should present new opportunities for both global and regional brands and publishers to expand.
Google’s ‘Helpful Content’ Update – SEO-pocalypse, or Business as Usual?
New Google updates usually arrive with a reckoning, but is this one actually better for SEO?
