Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale. Forrester predicts that by the end...
This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in the future is an important one to have. The landscape is shifting, with the legacy ways of tracking performance coming...
Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms (SSPs) continuing to grow, publishers are looking for smoother ways to integrate them without congesting inventory or limiting trading opportunities with...
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
