Nielsen and Google Team Up to Supply Enhanced CTV Insights
Launching globally, the solution will help advertisers better understand cross-platform campaigns.
Performance Marketing284
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Amazon Ad Tier Backlash: End of Days for CTV?
Prime Video’s controversial price increase has incited furious responses from subscribers. CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Embracing the Cutting-Edge: The PI LIVE USA 2024 Agenda Has Landed
Find out what's in store in Miami this year...
Week in Review: Google and ICO Send Warnings About Consent Banners
Also, sustainability-focused partnerships are all the rage in affiliate and performance marketing.
Cashback Conquers As Best Performing Affiliate in Q4 2023
With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.
Meta Removes Precise Targeted Ads to Embrace ‘Sensitivity’
After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
