UK Gambling Sites Pass Data to Facebook Without Consent
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.
Performance Marketing284
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Shape The Stage: Community Pick Debuts at PI LIVE USA & Influencer Marketing Show USA
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
Google Will Allow Fingerprinting in February – What This Means for Marketers
The ICO has issued a response calling the decision "irresponsible" and "wrong."
Fifth of Consumers Used AI Chatbots to Find Black Friday Deals
Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
