This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
Google’s decision to delay third-party cookie deprecation isn’t a reprieve—it’s a calculated move that will reshape the digital landscape. Find out what’s driving this decision and why it might spell bigger challenges ahead for advertisers and publishers alike.
New research predicts that retail media will double in size by 2029. This area absolutely appears to be the ‘next big thing’ and there’s plenty of room for affiliate and performance marketers to join the party.
