“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing
impact.com’s Cristy Garcia muses on consumer trust, community, and why now is the time for CMOs to re-evaluate their spend.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
New UK Data Law Could Make Affiliate Tracking Exempt from Consent
However, there is work to be done if affiliate marketing is going to meet the necessary requirements.
We’re Heading to iPX London 2025
What we're looking forward to at the event...
Affiliate Marketing Industry Surges 49.8% to $13.62B, Says PMA Report
Affiliate marketing growth outpaces e-commerce as sector diversifies and strengthens.
Levanta Expands Affiliate Platform to Walmart Sellers in Early Access Rollout
Sellers and creators can activate and monitor affiliate campaigns across Walmart and Amazon in a game-changing unified platform.
Sainsbury’s to Launch New Retail Media Platform, Nectar360 Pollen
The new platform enables marketers to plan, activate, measure, and monitor campaigns across both Sainsbury’s physical stores and digital channels.
