Our best deep dives and scoops – exclusively for our valued Partner+ members.
Prime Video’s controversial price increase has incited furious responses from subscribers. CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Also, sustainability-focused partnerships are all the rage in affiliate and performance marketing.
With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.
