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What Data From 30M Shoppers Tells Us About Consumer Behaviour
Insights from the UK’s largest shop.
How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey
Having an affiliate programme isn't enough to consistently keep growing your company and career. The most forward-thinking affiliate managers focus on building the capability to track the true value your affiliates are driving: Getting seen on the publications where their brand should be found, showing how affiliates drive...
AI Slop Is Destroying Trust, But the Best Brands Already See the Future
George Sullivan talks AI slop and how brands can use this moment to their advantage.