"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
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Will Amazon Become An Affiliate?
E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.
Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing
We caught up with Daniel Baptiste-Pilkington to learn more about the initiative.
Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers
Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.
Are Bottom-Funnel Partners Over-Credited?
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
