Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers
Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.
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Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.