Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
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Check out the latest posts
“This Is the New Reality, You’ve Got to Play the Game” Profound’s Ben Grosse Talks Affiliate Strategy in the LLM Era
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
Agency Wins: Assembly Global Wins Hyatt Affiliate Business
Major wins from the past month.
OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
“We Want to Triple the Category. We Can’t Do That Alone” Partnerize Co-Founder on Company Mission, Konnecto Acquisition, and AI
Sean Sewell calls on the wider industry to grow together.
