TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe
TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.
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Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies
The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.
UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing
Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.
International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound
TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.
