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Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers

Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.

Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.

The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.

The platform is rebranding to focus on personalised offer capabilities.

The partnership arrives alongside the continuing boom of retail media ad spend.

MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.