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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

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ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.

With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.