"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.
EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.
