Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Scott Guthrie, influencer marketing consultant Influencer fraud will have a positive effect on our nascent industry. Sunlight, after all, is the best disinfectant. Drawing wider attention to these unethical practices pushes the discipline forward. First, reach was lionised above all other measures. So the unscrupulous bought fake followers. Then the...
The Business of Influencers is a newly launched board that has been created with the aim of establishing a clear set of principles and guidelines for campaigns and building a sustainable future for the influencer marketing industry.The UK-based board is made up of six members, all of which are...
Influencer marketing platform Buzzoole has today (December 5) announced it has secured $8.9 million in Series A funding from StarTIP (Tamburi Investment Partners) and Vertis Venture 2 Scaleup. The new funding will be used to expand its global market presence, invest more in its technology and accelerate its research...
This year has seen brands take influencer marketing more seriously and dedicate more of its budget to it than ever before. As a result, the industry has begun to look at the measurability of influencer marketing, including its most effective metrics and ROI.Influencer Intelligence’s new report in association...
Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content.The image search tool...
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency and authenticity issues the main focal point for the industry, brands are getting tired of paying for fraudulent influence. Various...
