Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers looking at their spending habits around the annual event, which found that 91% of influencers celebrate Valentine’s Day when...
The Committees of Advertising Practice (CAP) has rolled out new rules to stop advertisers targeting children with “irresponsible gambling adverts.” CAP, which creates the UK advertising codes administered by the Advertising Standards Authority (ASA), has outlined that exposure to gambling ads that comply with the UK’s Advertising Codes is,...
How consumers are being sold to is changing as social media influencers have changed the way users connect with brands and also how companies promote products. A BBC Panorama investigation into digital influencers called the ‘Million Pound Selfie Sell Off’ found that a 13-year-old boy was encouraged to ‘gamble’ on...
Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer campaigns.It’s not enough to measure the metrics such as followers and engagement to prove the impact of influencer...
With the all-important Judging Day taking place this week, what will the judges be looking for in the entries submitted for this year’s Influencer Marketing Awards? These are a few of the expert judges that will be making the final call this week. Expect all to be revealed when...
Influencer marketing platform ZINE has announced a new tool to improve accountability and transparency for Instagram campaigns after their report found that 50% of marketers say they find influencer marketing is not as transparent as other areas of digital marketing. The free tool called Verified Reach gathers data of the...
