Influencers’ shopping habitsDeciding what to buy can be a tricky task but the study revealed 60% of influencers prefer experiences over material gifts for Valentine’s Day, reflecting millennials’ preference of experiences. 63% of influencers wait for brands’ Valentine’s Day deals before they buy them, with 54% of influencers shopping for gifts online. The study also found that 72% of influencers would look to other influencers for gift inspiration over the likes of TV ads, magazines and brand websites, proving the value of using influencers in your campaign.
When it comes to promoting products, 70% post sponsored Valentine’s Day posts on their Instagram feed, while 30% prefer publishing on Instagram Stories.
By harnessing the power of influencers around Valentine’s Day and taking into account their shopping habits, brands can reach consumers in new ways so they can become part of your brand experience.
Valentine’s Day campaigns we <3
Watch producer Daniel Wellington has gifted influencers with promotional codes to be used for Valentine’s Day gifts and posts created so far have been beautiful.
Garnier USAGarnier hosted its first-ever meet and greets on the nonofficial Galentine’s Day (February 13) at various Walmart locations across the country with influencers and celebrities #GarnierGirls.
Luxury lingerie company launched a Valentine’s Day campaign promoting their products and launched a Bombshell Wild Flower perfume #VSBombshell on February 5, just in time for the big day.
Viktor and Rolf fragrancesThe fragrance company paired up with Chiara Ferragni to promote their favourite #flowerbomb fragrances as all you need is the power of flowers in one fragrance for Valentine’s Day.
CluseWatch brand Cluse has created dedicated Valentine’s hashtag, #CLUSElovestoriesand as a result generated some beautiful content. Last year’s campaign was so successful they used the same hashtag again this year.
Have you seen any brilliant Valentine’s Day campaigns that are worthy of sharing? Comment below or tweet us at @talkinfluence.