Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Congratulations on winning the Most Effective Campaign for ROI award. What has changed for you since winning the award? Winning the award last year was a huge achievement for us and a great way to showcase our results-focused approach. Since then we have continued to grow as an agency and...
After his solo presentation at the Influencer Marketing Show, Anthony Richardson, managing director of Q-83, chatted about why he thinks content creators are in fact social publishers, how to get your hands on transparent data, and how we can all help professionalise the industry. Richardson founded Q-83 just over a...
Congratulations on winning the Best Food and Drink as well as the Best Health Campaign award at the Influencer Marketing Awards. What has changed for you since winning the award? Simone Stevens: Winning these awards was not only exciting for our client and us as it represented all the hard...
TikTok has revealed it is beta testing shoppable short-form video posts, allowing influencers on the platform to place social commerce links within their posts. The test was first revealed by a TikTok engineer on a popular Chinese web forum and later shared by Fabien Bern, founder of Chinese influencer agency...
Congratulations on winning the Best Family & Parenting Campaign, Most Effective Collaboration or Partnership award and the Grand Prix. What has changed for you since winning the three awards? Thank you! We’re delighted to have won three awards for our #BehindClosedDoors campaign. Since then we’ve gone from strength...
According to a new report by IZEA, the average cost per sponsored post on all platforms has risen dramatically over the past five years. On Instagram, the average cost for a sponsored post has risen 44% from 2018 to 2019 alone, whilst the 2019 YouTube videos command a premium of...
