Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Instagram is testing new ways for creators to earn money from the video content they post on IGTV. Reverse engineering whizz Jane Manchum Wong Tweeted that Instagram is testing a partner program that would let creators monetize their content by running short adverts on their IGTV videos. Alexandru Voica, EMEA...
The Influencer Marketing Awards’ shortlist party will bring the industry elite to The House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness. The beautiful Georgian townhouse, as featured in Vogue, Vanity Fair, and Financial Times’, will serve as the...
The Advertising Standards Authority (ASA) along with Committees of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) have launched its new and improved influencers’ guide to provide advice for influencers about the relevant rules surrounding influencer marketing and how to make it clear that “adverts are adverts.” While...
Last year, Jefferies forecasted that Instagram would generate $14 billion in revenue in 2019, which was around 20% of how much total revenue Facebook was expected to generate. Facebook-owned Instagram has reportedly smashed the prediction having generated a whopping $20 billion in advertising revenue last year – more than a quarter...
Facebook is testing a new toolkit to help gaming creators and moderators build more inclusive communities online and easily set guidelines for positive conversations in their individual community.To establish the rules and guidelines for creators, Facebook worked with the Fair Play Alliance, a coalition of game companies encouraging healthy...
The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect users’ reactions to medication, including “recognition of [the nature of the content as a] promotion and endorser as [having...
