Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley will feature alongside TikTok stars that have seen a growth in followers during lockdown. One of the TikTok stars appearing...
Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi. As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed...
Virtual influencer Lil Miquela has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to Variety. CAA said it will work with Miquela in brand strategy and commercial endorsements as well as TV and film. The 19-year-old Gen Z CGI influencer was founded in 2016...
As COVID-19 continues to change the way brands do business and connect with consumers, we want to chat with those in the influencer marketing industry about how they are changing the way they work, the shifts they are seeing and what the pandemic might spell for the space long-term. We...
Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a bid to reach young people with accurate and vital information about COVID-19. The 30-plus influencers who have signed up so...
In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This week, we wanted to let you...
