Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
Instagram’s top executive Adam Mosseri said in a blog post that Instagram is “taking a harder look” at how the social media platform deals with harassment, verification, content distribution, and algorithmic bias, and is taking steps to “better support the Black community.” After hearing concern about whether or not...
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.” CEO of YouTube, Susan Wojcicki, outlined in a blog post what the company plans to do to help support the Black community and do better as a platform. The fund...
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
