Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too. We wanted to share a quick round-up of what we have been...
TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with creators and lets those creators display a call-to-action (CTA) button in their videos. The creator CTA feature is still in...
Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via Instagram Live by letting users donate directly to a non-profit in-app. The new ‘Live Donations’ feature will allow anyone to...
In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This time, we want to give a...
Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media industry and help...
Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting investor Perennial, new investors The Thorney Investment Group, and SpringCapital, as well as the Investec Emerging Companies Fund I. Vamp will...
