Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There is typically an average of 1.3 million people tuning into content on Twitch at any given moment, even before...
ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In July last year, Sugg posted an Instagram story from her official account that featured an image of her wearing a...
Take the survey and tell us your thoughts and opinions about Talking Influence. We want to know how you are navigating through the crisis and understand what you want to hear and learn more about so we can tailor content and services to what you need. At Talking Influence, we...
In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
Like most retailers, iconic denim brand Levi’s has had to shut its physical shops due to the global pandemic. To reach its shoppers in a new way, grow its digital business, and expand its social commerce efforts, Levi’s partnered with TikTok for its “Shop Now” program. Though its...
New content series, In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. First up is The...
