Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and beyond. From now until October 8, the platform will host two livestreams per week, featuring runway shows by luxury designers...
In March, TikTok revealed its plans to open Transparency and Accountability Centers in Los Angeles and Washington DC. Due to Coronavirus, physical visits have been put on hold for now. TikTok has instead revealed its new virtual Transparency Center and invited select experts on virtual tours to learn and ask...
Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as an industry leader in providing relationship management and the secrets to managing influencer relationships. Congratulations on your IMA win! Tell...
TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded effects, and measurement. The new program would give marketers “access to more tools” to create, measure and optimise ad campaigns...
Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look for inspiration. These include product ratings, Popular, and “Best Seller” labels to draw more attention to product pins in the...
Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to viewers on Amazon Prime. In April, Twitch allowed top Twitch live-streamers in the US to host Watch Parties. Now, Watch...
